This photo demonstrates a few characteristics that were described in the text, Photo Idea Index by Jim Krause.
Depth Perception: This is a wide shot with a deep depth of focus and the vast amount of space in the frame is made obvious by including the people and the architecture off in the distance.
Hue and Saturation: These elements were definitely used to make the colors of the birds and the subjects stand out to make the viewers' eye fall on them.
Repetition: The birds are scattered throughout the frame randomly, even far into the background. They help accentuate depth perception and they emphasize the message Diesel wants to get across. By having parrots in a European city, which are native to the tropics, they are also trying to say that their products stand out and are as unique as the birds themselves.
